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Participate overview

An industry-renowned study

Dimension Data's Global Contact Centre Benchmarking Report is a global study of contact centres and was first published by Merchants, a Dimension Data Group company, in 1997. Since its first publication, it has drawn on the operational, commercial and technical expertise of Merchants, Datacraft and Dimension Data’s contact centre consultants and technical specialists to produce a report that has become a valuable contact centre assessment and development tool for its readers.

The 2007 Report (the ninth edition in the series) is over 200 pages long and includes analysis of over 350 key performance areas from 403 contact centres in 42 countries. The analysis is supported by commentary from subject matter experts in:

  • best practices,
  • strategy and development,
  • financial management and rationale,
  • customer knowledge and management,
  • performance metrics and measures,
  • processes and procedures,
  • organisation, and
  • technology environment

Comprehensive, international research

Dimension Data's Global Contact Centre Benchmarking Report contains results and findings from an annual survey conducted and researched by Dimension Data. Contact centres from all countries, industries and functional-orientations are eligible to take part in the survey, which is conducted through an online questionnaire.

Contact centres that take part include a variety of different organisations, many of which are not Dimension Data, Merchants or Datacraft clients. Participants are supported by a dedicated Benchmarking Team at Dimension Data and who provide technical and content support while they are completing the survey.

Multiple spin-offs for contact centres that benchmark their operations

1. Expert Assessment               

Each contact centre that takes part in the survey is participating in a rigorous assessment of their operations – the questionnaire has been designed and refined by industry experts to ensure it covers all the essential performance metrics of a contact centre in numerous categories.

2. Complimentary Report           

Each contact centre that has completed the survey receives a complimentary copy of the final report, worth USD 1,500.

3. Personalised Data Output

Participants will receive a personalised output of their data so that they can compare their sites to each other and the best practice standards, regional and global statistics in the Report.

4. Executive Briefing

All organisations that take part in the survey will be offered an executive briefing. This includes a presentation to the executive team that shows the results for the organisation in comparison to regional or global statistics.

Dedicated, performance-oriented contact centres take part

So that we can provide our readers with the comprehensive information they’ve come to rely on and expect from the report, the annual survey is fairly long and requests detailed information from our participants. Some organisations complete the survey for multiple contact centre operations, some for all their sites, and others just a couple.

The survey is best completed by the contact centre manager of each operation in consultation with their HR, IT, Marketing, Finance and MIS teams to ensure that they have all the information they need. It will take a few hours to complete the survey, but the online application has a secure logon for each participant so they can fill it out as and when they have the information.

Contact Us

For more information about benchmarking, to order a copy of the current report, register to take part or commission your own comparison report, contact us at ccbenchmarking@za.didata.com or see our dedicated website: www.ccbenchmarking.com


 
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